Latest SEO trends in 2020 for quick ranking with Tips and Tricks

Top SEO Trends

In This article, you will find The Top 10 Latest SEO Trends with Tips, which will make your article in first page of google. Below are the latest SEO tips and tricks. 

Over the past 1 year alone, I have found several changes in Google search result. I will take a look at the  latest SEO Trends and Techniques in 2020 and How these factors will change the life in SEO throughout the next year.

Below are the top SEO Trends in 2020 which are observed last one year.

1. Featured Snippets And Earn More Traffic
2. SSL Certificate
3. BERT for Search
4. AI in SEO
5. Structured Data
6. Link Building
7. Mobile UX  
8. Video as a Reference and Voice Search
9. High Quality and Length
10. Local SEO

Trend 1. Featured Snippets

A Featured Snippet shows up as Block, Table or List that contains the exact result to your query. you can find the first row of result which is why it is also called as "Position o" in technical terminology. This one introduced in 2014  to provide the great search result in google at first row which means in position 0.

                "Tricks to get Featured Snippets in google at Position 0"

• While writing the article please be care with Bullets, Tables, Paragraphs.
• Try to write the content in good format.
• Try to use H1, H2, H3 tags for headings.

For example: If i do google search "top 10 programming  2020" then we get the result as shown below screenshot. and you can find the image also at right side. Below are the type of Featured Snippets. with example image.

1. Paragraph Snippet
2. List Snippet
3. Table Snippet

Featured Snippet List

Trend 2. SSL Certificate 

SSL Certificate stands for Secure Socket Layer. It has become an essential part of the overall SEO strategy. we have lots of website in the internet world but we don't know which one is secure. The reason behind that google consider the SSL certificate. which makes your websites or blog to become more secure,higher rank and visible in SERP.

For example: Two websites  are written the article on the same topic. one website has SSL certificate and the other one don't has the SSL Certificate. Which one will come first page of google. Which ever has the SSL Certificate that one only come in first page.

Why the SSL Certificate?

This make sure that the information goes through your PC to the website is encrypted. Hacker can't stole the Data while transferring the content of website or blog. And you can find lots of advantages by installing the SSL Certificate to your Blog or Website. Below are the some Top advantages mentioned as a list

1. Data Privacy
2. Good Organic Data
3. Boost in Search Engine Rankings
4. Enhanced Privacy and Security

SSL Certificate shows as a Lock symbol which means your Domain installed with https as shown in below image.

Trend 3. BERT for Search

BERT stands for Bidirectional Encoder Representations from Transformers. 

This is one of the great algorithm. Google improved its algorithm by open source neural network based technique for better understand natural language processing. BERT is most likely to affect the Long Tail keywords searches in google. And try to  understanding the exact meaning of a sentence by looking at the sentence after and before it in the long tail Keywords.

Before BERT algorithm google can't understand the exact meaning of the Long Tail Key words. But now this algorithm filled out by introducing the BERT algorithm to help the search engine to understand the long tail keywords.

The main focus of this BERT algorithm is to understand the searcher's intent based on their search query in google.

For Example :When you search for “what is it like to be an ias officer”, you’ll see a list of results that look something like this:

BERT result

you can find the first result with the title "What does it feel like to be an IAS officer? - Quora". but your search query is different than the first result. Here BERT comes into picture and figure out even title.

Trend 4. The Impact of AI on SEO

The AI is also a crucial component to impact on SEO in how search Engines rank the pages. Machine Learning (ML), Natural Language Processing (NLP),Understanding (NLU) and Generating (NLG) these all components come under AI. 

AI used to get the more valuable content and gets the detailed analysis on the content of blog or website. which is used at search query for the users to provide exact match in first row of search engine. The ultimate goal of AI is to get the user intent and gives the expected result to them.

AI is uses in different ways for many purposes like as show below list.

1. Collect the Data for different purposes like add campaign 
2. Ad Targeting
3. Identify the relevancy of content
4. Voice Based Search
5. Problem solving
6. Visual Search
7. It helps marketers to achieve better and quicker performance
8. Determine the customer segment

Trend 5. Structured Data / Schema Markup

Structure data is the type of  html/java script code, also called as schema markup and needs to add this piece of code in your html page. This code makes the easier to search engine to read the main data from content in your web page. 

Its basically helpful for crawl, displaying the content and organize. The structure data directly communicates to search engines what your data exact meaning. 

The ultimate goal is, to reduce burden on search engine to read the content in web page by using schema markup. if you don't use schema markup in your website or blog then the search engine will have to work on your submitted data or content what the exact meaning it. And, can only gives what your data says to end user without meaningful manner.

You can find the the Schema mark in 4 ways. most recommended way is JSON-LD as shown below image.

Note: It is not a direct ranking factors but it is the best recommended SEO practice to get the web page on top of SERP.

Trend 6. Link Building

In SEO factors, link building plays a great role to higher the web site rank better and better with high quality links. And it is come under off page SEO.

The meaning of Link Building is, your site link appear in other website with text or image that is  called back link. when they click on link text or image then the page redirects to your website.

when you are going to build the back links in other websites. please try to take care on relevant web pages and websites. 

For Example: If your blog has Tech related stuff then try to build links in Tech related websites only.

How to get back links?

There are different ways to get the back links. below are some ways to get the back links.

1. Submit site Local and Global directories
2. Social media engagement 
3. Free article submission
4. Document, Video and Image sharing websites.
5. High PR bookmarking websites
6. Write reviews for other websites
7. Guest Blogging
8. Commenting 
9. Forum posting

Trend 7. Mobile UX

UX in SEO is the foremost important  factor for any website. you have to build the website for all devices like Mobile,Tablets and Desktops with a great UX. This will create a good organic and regular visitors.

And the boom is increasing at portable devices since 2018. 

 If you observe the Google analytics stats of any web site then you can find the 10% mobile visitors, 2% Tablets views and more than 85% desktop views. day by day mobile visitors are growing.

Coming to technical side, mobile websites crawled by Google-bot-mobile. finally i can say we have to talk more on technical side when comes to mobile UX. before building Mobile UX make sure that should be light weight with great UX. Speed of website, site structure and design.

The UX should be fit for mobile device, we should not use horizontal scroll bar. 

Trend 8. Video as a Reference And Voice Search

Videos: For every article placing the video as reference at end of the article or first of the article is good technique. It gives more genuine to users and helps to return the user again and again. And, now a days most of the users prefer the videos than articles. So you have to be care with videos while creating. after creating the video upload into YouTube and try to optimize the video also with a proper keywords and description. 

Voice search: This is one more and great way to get visitors. our website must optimize to Voice search SEO. What is voice search? its nothing but "instead of typing, we are going to speak then the google recognize the words and gives the appropriate result in google page". 

Some real time examples are Alexa and Siri. And you can find from google also with mic option like "OK Google".

Is it mandatory to optimize the Voice search to website?

Yes, it mandatory, because of the voice search is going to take over the text search in coming future. 

Trend 9. Local SEO

Local SEO is the practice to promote the business,service or product on limited range of geographic. which means you are promoting in certain areas, cities, states or countries whereas in Global SEO you are targeting the whole world. the main focus of Local SEO is to get the specific traffic to your website.

The targeting keywords that you select for Local SEO [Cities,States or Countries] behaves differently than Global SEO. and you can achieve results in less time. 

Local SEO

Google my business is the best application and considered as the best Local SEO. while creating the profile in Google my business make sure to verify the business as soon as possible. and also you need to provide the Mobile number, email id and address.

Without google my business also you can do Local SEO with your application but you have to be good on On Page SEO.

Coming to technical stuff. please mansion the area name in meta tag which will increases the CTR. also add the location of business.

Finally, you should focus on different On Page SEO as shown below list when you do Local SEO for particular Cities, States or any particular area.

1. Title
2. Permalink
3. Alt Tag
4. Meta Description
5. Page Content

Trend 10. High Quality and Length

The most and recommended technique is high quality with more word count. there is high chance to rank the web page in google if the word count is more than competitor. 

Writing high quality article is very important and before writing the article you should focus on the paragraphs, titles, bullets and points. finally you have to show the content with clear understanding way.

if the the article has more content length then high chance to rank in first page. based on SerpIQ survey you can find the top 10 result search results in search queries by content length.

SerpIQ servery top 10 Content Length Result

 

Conclusion

The top 10 above techniques are very useful for who are practicing in  Global SEO or Local SEO. based on client requirement you have to follow the techniques. AI is the one of the great future SEO. please focus on AI SEO. if you like this "10 Latest SEO Trends in 2020" with tips article please share and join our newsletter.