No matter how pretty your website looks, if it doesn’t convert your visitors into valuable paying customers, your design may not be achieving the business goals you aspire. The best way to do this is to ensure that your website is designed for SEO from the get-go.
Here! I am going to explain about 5 Ways you can Design your website for SEO.
1. Mobile-First Approach
- Let’s start with a Mobile First approach Google has been very upfront in regards to a Mobile-First approach and most recently in their June 2019 Core Update. With nearly 60% of users browsing on mobile devices, make sure that your site is responsive and is designed for Mobiles First! With that number only going to get higher and higher, if your site doesn’t successfully represent your business on every device, your SEO campaign will have very little chance of success.
- Show off your products and services and let your business shine through a mobile-first design! Know Your Users Not all users are tech-savvy. You want to make sure that your online presence is tailored to your target audience! In order to achieve this, ensure that your website is designed for their level of computer literacy. This determines the ‘complexity’ of the design.
- Do you want to display all the menu items at once, or place them within collapsable menus? How quickly do they need to access certain items and functions? Make sure that your visitor’s user experience is as smooth and easy as possible! Additionally, know how your customers are contacting you. Are they calling you, sending emails or filling out Contact Forms within your site? Knowing this, you can tailor your design and ensure that your site is converting as many potential customers as possible.
2. SEO Friendly Headings H1 Tag
- Effective Headings This is an aspect that many overlook in Design, but Headings are the best way for you to make sure that your users can easily see and understand the flow of content on your website! You want to create a journey throughout the page to engage and connect with your audience and headings are fundamental to this experience. Many users aren’t going to read all your content, so Headings allow them to gather a quick understanding of what you are trying to communicate! So make sure that you design with these basic rules for heading styles in mind: H1's are always you’re most important phrase, and contains the keywords you are targeting for your page. It is fundamental that there is only a single H1 on any given page and should always be placed at the top of your pages.
3. SEO Friendly Headings H2, H3, and H4 Tag
- H2's are used to indicate your breaks in sections and can appear multiple times on a page. Make sure that all your headings follow a hierarchy. While there should be only a single H1, there should be more H2s than H3s, more H3s than H4s, and so on and so forth. To best optimize your site for SEO, make sure that you place your keywords carefully through your headings and your content.
4. Quality over Quantity
- On that note, let’s talk more about Content Cramming pages with paragraphs and paragraphs of spammy content that are going to overwhelm your potential customers, and therefore highly affect the user experience of your website. It may additionally get your site flagged by Google, which can be detrimental for your business. Quality over Quantity is key! You want to make sure that your pages are easy to read and filled with quality content that keeps your users engaged. This entices them to purchase your products and services. Because the ultimate goal of any site is to convert your visitors into long term, paying customers.
5. Call to Action - CTA
- And finally, CTAs Call to Action buttons or CTA’s are fundamental in conversion! You want to make sure that you have appropriately placed CTAs across your website and your content. Remember, a smooth customer journey and user experience through every page of your site is fundamental! If you are a tradie, you want to make sure that your potential clients can call you from anywhere within the site so put a ‘CallUs Now’ button fixed in the top right of your design! Display your unique value proposition throughout your site to entice users to buy your products and services.
Conclusion
Above are the best ways, you can Design your website for SEO and we have many more tips on On-page SEO and Off-Page SEO. if you concentrate on on-page SEO then you need to concentrate more and more on SEO friendly article and well-optimized website.
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