PageRank Facts and Myths

 Google’s Pagerank is one of the 200+ factors which are considered when ranking a page in organic results, but it’s one of the most important factors. Pagerank often increases or decreases a website’s value when a webmaster is buying or selling and PageRank is often considered when setting advertising prices.

 You’ll hear about PageRank over and over in every SEO book, podcast, tutorial, and video, so here is everything you need to know about it. Here are some facts and myths about PageRank.

Myth	Fact
When the PageRank in the Google Toolbar changes, I can expect my rankings to jump higher or lower.	Google continuously changes their PageRank which they use to rank webpages. The PageRank updates we see in the toolbar are only a glance of what the PageRank of a page was at that point in time.
PageRank is assigned to a whole domain, and that PageRank is seen on the homepage.	PageRank is assigned to every page individually. It’s true that most websites usually have their highest PageRank page as their homepage, but other pages on their site usually have a lower PageRank.
Getting a link from a webpage with a high PageRank will greatly increase your own PageRank.	While this is generally true, pages that get spammed and have hundreds of links won’t help you much because the page’s PageRank is distributed among all links.
Domain age affects PageRank.	Domain age has nothing to do with pagerank. Pagerank is based on links.
Good content increases PageRank.	Content has nothing to do with PageRank. Pagerank is based on links; good content will help you get more links but will not directly affect your PageRank.