Techie Guy on SEO (Search Engine Optimization)

 This is Techie and I’m writing about some of my theories about (SEO)Search engine optimization. This is one of the few articles I’ve ever written in the first person of SEO History, but these are my ideas so I think it’s necessary to become a good blogger. I’ve been managing blogs for who knows how long, and I’ve lately been doing lots of research and writing about SEO. This is what’s come up in my deep mind.

There are exceptions for nofollow for link

• This makes sense to me and I believe that the major search engines like google and bing do have some exceptions to nofollow.
•  If this was really true, of course, Google will not tell us about it, we’d see a rise in spambots and spammers ignoring dofollow/nofollow links.
•  Nofollow is doing a very good job of keeping spam off of some websites for now, and I don’t think Google wants to ruin that by telling us that some exceptions exist.
•  What I have been thinking about is that Google introduced nofollow to discourage spam from other content, so they are going to ignoring links that are obviously not spam.
•  This would probably mean links in YouTube videos also, the links found in authoritative Twitter tweets, referenced websites on Wikipedia, editorial links on news articles like TOI, etc.
•  I think a forum could be all nofollow for external links but if someone posts a very nice and great topic and links one of the main words in that topic to an external page of the website and Google could ignore the nofollow for that particular link.

Paragraphs and Bullet Points help the websites rank Better and Better

• I think text divided into paragraphs and bullet points will cause a page to rank better and better than if that text was in a link block.
• Google wants to allow people to quickly find the relevant information in SERP, and a page organized into paragraphs and bullet points helps Google do that.

Merit-based links are worth a lot 

• Not only Google counts all links on web pages equally and  PageRank is distributed equally but also all links on a webpage.
•  links in the header of the content would count for much more than links in the content of the footer, and it makes sense that links in the article will link to the more relevant page than a link in the footer content. 
• This is why, it would make sense that Google doesn’t evenly distribute Pagerank of website or authority website among all links, and I think the links of blog/website with the highest authority are editorial links in the article.

Backlinks are more important than content 

                                                 Woohoo,!!!! Content is king? 

                                       Content is far more important than backlinks?

•  In my opinion, backlinks are more important to ranking a blog/website well than content. I always tell my readers that content is more important. This is what Google has told us, and it’s important for everyone to think that content is the king of a website/Blog. 
• This is because 85% of the websites I review are lacking in content, Yet the webmasters are worried about gaining links. I always say content is king because writing more content for their website will help these websites much more ranking than building a few hundred links.

 I understand this because if someone like Matt Cutts says backlinks are more important we’ll see a sharp increase in webspam. Another reason I think this is because the top pages for almost any one-word search term lack content. 

For example Accenture. If you do a Google search, the Accenture homepage shows first, although I’m sure some other web pages have a lot more information about Accenture. It’s the same with Microsoft, TCS, Capgemini, 

ETC. All these websites rank first based on their keywords, but other pages (like Quara) have high page authority with more content but they rank lower. I just have lots of evidence that this is true, and I can see Google’s reasoning if it is. Just know that I’m not saying “go build links” before you have content, because you absolutely will not rank well if you don’t have quality content. (And seriously, who’d link to your site if you don’t have good content?)

We Should build deep links 

• Very few webmasters have permanent quality content on their blog/website home page. Your homepage probably contains the name of your website, and honestly, not many people will search for the name.
•  I think it will help your website to build deep links with quality anchor text. You won’t have a super high PageRank homepage (like you would if you linked everyone to your homepage), but you will get great links to deep pages with great anchor text which will improve your rankings for those pages. 
• It’s nearly impossible to get a great anchor text for a homepage if it’s constantly changing content (like the AllTechGeeks homepage). Of course, for some sites, it may be beneficial to link everyone to the homepage 

Conclusion

 I’m just saying that a very small percentage of traffic to AllTechGeeks goes to the homepage, so it’s a shame to have a high PR on that page. I believe that hundreds of PageRank 2 pages would be better than one PageRank 8 homepages.