Why Build Deeplinks?

 When most new webmasters begin building links they focus on their homepage. Their whole “site”s is based on their homepage. 

• This is where they target their desired keyword,
•  this is where they build links to,
•  this is where they optimize, 
• etc. Their goal is to get that homepage ranking high.

I disagree with this practice. I think these webmasters are too focused on their main pages and they don’t discover all the possibilities for driving traffic to their sites. It’s much easier to get small amounts of traffic to many pages over a large amount of traffic to a single page.

Better Visualize

The ideal link graph of a domain would look like a net. To better visualize this, think of a net wrapping over a sphere. Think of the pages as the intersections of the net. Each page would ideally have more than one link to it. The density of links would also be even. Now imagine zooming out so you can see your whole sphere.  You can also see other spheres in this universe. Threads from other spheres represent links from other domains to yours. Are most of the threads from other spheres sent into one point on your sphere? Now imagine that areas of your net were color-coded like a heatmap. Is your whole sphere the same color?

Create Link Juice

The analogy of a domain as a sphere, a link as a thread, and link juice as energy to excite a heat map work well as a visual to see how link juice is being distributed around your site and why it’s being distributed that way. It does no good to concentrate most of your authority on one part of your site and alienate other pages. Why do you have these other pages? It makes sense that if a webmaster adds more pages to a site these pages would have valuable content on them; content that could rank in the SERPs. If you redistribute your page authority you can give more pages a chance to rank higher. Even the small amounts of traffic that you could be getting to these other pages will add up and become significant.

Why should webmasters want to build deep links?

So why should webmasters want to build deep links? Instead of only building links to a few pages (which are probably already as saturated as they should be), you can build up the authority in other areas of your sphere and gain new opportunities for organic traffic. For the time you would spend building links to your homepage, you could build deep links to other areas of your site and get much more traffic through them.